How Employees Affect Consumer Behavior :: essays research papers

How Employees Affect Consumer BehaviorSummaryI am going to discuss how employees affect consumer behavior and what Ibelieve are the best ways to improve their effectiveness. I will be drawingupon my aims as a consumer and working in a sell environment.CommentsNo one fulfills your corporate philosophy or promotes your products andservices more than your employees. They are like ambassadors representing theUnited States when the president can not be thither in person. You need them toact on your behalf when dealing with customers. If the customers arent do bywell once in your store or business, what good does it do to use trade toget them into your store or business. You also have the problem of eachcustomer who was treated poorly, telling other people about their bad experiencewith your company. This might not seem like a big deal, but it is and its evenworse when people are telling others how great your competitor treated them.Ive had a few experiences where I have felt that I h avent been treatedproperly or fairly by store employees. Most of the time Ive been adequate to(p) to denudationanother person to help solve my problem and I was able to walk past a satisfiedcustomer. There are roughly instances when I have consciously went to a competingbusiness, because of the way I was treated. I know I am not the only person whodoes this, so I feel it is very important to have a work force that helps marketyour products, by being friendly and knowledgeable. This will prevent customersfrom turning away from your products and services. Ask your workers if theywould recommend your product or service to their family and friends. If yourpeople lack confidence in your company, you need to find out why and fix it.You necessitate them to be proud to use your product or service so they can convey thisfeeling to the customers.Some of the things that turn off consumers are desire lines and employeeswho dont pay attention or just go through the motions. Rudeness, impat ience,and judgmental remarks are very damaging to your company image. Workers who arepoorly trained or dont know about your product or service serve no purpose andlet down customers. Lies, dishonesty, and promises that are broken costcompanies a disperse of business when you look at the long run. Ask your workers ifthey would recommend your product or service to their family and friends. Ifyour people lack confidence in your company, you need to find out why and fix it.