Harley Davidson Company Essay Example | Topics and Well Written Essays - 750 words

Harley Davidson Company - Essay eccentricA value chain analysis is the analysis of the activities that take place in this company that gives it a competitive favour everywhere those in the same industry. Michael Porter identified that all companies have capital and support activities that help in developing their core competencies in the industry. This analysis is a useful gumshoe for defining a secures core competencies by identifying the cost advantage and differentiation. Cost advantage primary objective is comprehending costs and getting them from the value adding processes. There ar several cost drivers colligate to the value chain processes, Harley Davidsons economies of scale, its capacity utilization, level of vertical integration, marketplace entry timing, its geographic location and the firms policies regarding cost management. When these drivers of costs are properly managed, the company obtains a cost advantage over its competitors. Differentiation focuses on tho se related with core competencies that help the company attain an edge in performance. The uniqueness drivers for a company is made up of integration, location, interrelationships, scale and institutional factors. To achieve different degrees of differentiation, the company may amalgamate frontward, recede or implement novel technologies and use advanced delivery channels. SWOT abbreviation Harley Davidson derives its strengths from the corporate culture, corporate resources and corporate structure. In their corporate culture, the company empowers their employees by building relationships for promoting stronger bonds between the croak management and employees. The cooperate structure is composed of overlapping functions that embody the marketing and sales departments. The functional clique in the structure is named the Leadership and strategy council(LSC) Model. This circle facilitates decision making in the firm. The corporate resources are also a source of their strength and a re represented by the marketing department, finance, research and development, HRM department, public presentation and logistics and their information systems. Their strengths are derived from all these departments performing their roles in product offering. For example, the marketing department has created a receding in the market for those customers who have a preference for heavyweight motorcycles, their prices are affordable for customization as strong as personalization of the bikes. They have opened business branches around the world, and the customer capacity is large. The human resource has sceptered the workforce by motivation. Their weakness remains in the reality that it needs to upsurge its sale so that they can retain their market share in the U.S especially at this economic slump. Recently it has been losing the market share due to the failing economy. The research and development department needs to design environmental genial motorcycles. The current society is e mpowered to conserve the environment and a lot of people want to grease ones palms products that are friendly to their surroundings. Their information system did not use their systems properly to manufacture energy providence motorcycles. From the weaknesses lies the opportunities for the company to identify and formulate strategies that will help it achieve a competitive edge against the